The Brand

Wakeup Cosmetics Milan is not only a new cosmetic brand but it represents a new make-up philosophy designed to awaken your natural beauty, and to offer you a unique experience in the name of energy, freedom and dynamism: as light is a source of life, Wakeup is a source of vitality.

 

The bright side of life.

Wakeup Cosmetics Milan is not only a new cosmetic brand but it represents a new make-up philosophy designed to awaken the natural beauty of every woman, to offer a unique experience in the name of energy, freedom and dynamism: as light is a source of life, Wakeup is a source of vitality.

Beauty is energy that comes from the sun, the brightest star that, thanks to the light, generates a magnificent kaleidoscope of colors: Wakeup Cosmetics Milano is the bright side of life, that shines and makes it shine, which radiates positivity.

The logo - a vibrant sun that embraces the spiral of life - expresses the values of the brand with the clarity and lightness of its design and colors: a bright and always accessible beauty.

 

Endless products for infinite beauty.

Wakeup Cosmetics Milano was founded in 2018, specialized in make-up, skincare and accessories. The brand is born from an idea: every face can become a masterpiece through a vision of make-up that aims to offer a unique experience of energy, freedom and dynamism.